With more than 20,000 restaurants in the U.S. alone, Lucky Cow is by far the world's premier burger franchise. There isn't an American alive who isn't well acquainted with the toothy bovine smile of the Lucky Cow mascot.

GARY

Gary loves being the manager of Lucky Cow franchise No. 12,384. He likes to imagine that he's somehow bringing the world closer together through the medium of fast food. A single father raising two kids and a dog, he doesn't understand why his daughter, Clare, doesn't share his enthusiasm for customer service.

CLARE

Teenage Clare resents being "forced" to work at Lucky Cow for her spending money. It infuriates her that while she gets zits from flipping burgers and draining grease traps, other girls her age get cell phones and credit cards.

ELVIN

Bitter from a dot-com layoff and worthless stock options, Elvin now works as assistant manager at this Lucky Cow restaurant. He injects his cynicism and retentive personality into conversations with customers and co-workers alike.

LETICIA

Leticia took a job at Lucky Cow to make money for college. An avowed vegetarian, she serves as a moral compass and voice of reason for co-worker Clare.